Giancarlo Fasolo, VP of Go To Market at Motorola Mobility, talks about wearable technology created by Motorola. He elaborates on the fact that wearing something like a smartwatch or carrying a smartphone has a lot to do with the user’s lifestyle.
Some of our key takeaways from the conversation:
- The Maker Movement:
Giancarlo points out at the role the maker movement has had in allowing people to choose different customization for their devices. The Moto Maker in the Motorola website gives people the ability to configure their own kind of phone.
- Talk Naturally to Your Phone:
Users should be able to talk to their phones without having to touch the devices. Motorola Mobility has a natural language processor that identifies different accents. Giancarlo says that a phone should be able to adapt itself according to the lifestyle of the user.
Below are some of the key points and moments from the conversation:
- 0:52 – Giancarlo spoke about the emerging markets like Brazil, India, and China, and where Motorola stands in these markets
- 3:30 – The Moto Maker allows people to custom design their handset with thousands of configurations to choose from
- 5:50 – A phone has value if a user does not need to touch it to operate it during activities like driving
- 11:10 – A tech wearable has to pass the emotional threshold of the wearer. It should be worth wearing, comfortable, socially acceptable, and have maximum utility