Marc Maley, CEO at FUEL Intelligence, shares insights on social media optimization from the point of view of the film industry. He indulges the audiences by sharing some interesting facts about the social media campaigns of Star Wars and Spectre.

Some of our key takeaways from the conversation:

  1. Know Your Audience:
    Using social listening tools like the Pile-On feature on Facebook and Twitter, businesses can understand the demographics across gender, age range, and location. The geo-tagging feature of Twitter demographic can be broken down town by town. Twitter also provides additional information about its users’ habits and preferences.
  2. Leveraging What You Know:
    Understanding demographics and creating marketing trends around them is what takes any business forward in this age of social media. Scene-by-scene optimization of trailers and tracking influencers on Twitter can help increase user engagement.

Below are some of the key points and moments from the conversation:

  • 1:59 – Facebook and Twitter generate demographics across gender, age range, and locations, as well as help in understanding the sensitivity of the topic while maintaining anonymity
  • 6:42 – Humanization of data includes not just tracking it but also understanding and using it to create effective marketing campaigns
  • 12:07 – Females aged between 35 – 45 were talking about Star Wars on Facebook prior to the release of the movie; Twitter showed similar results, but at a lower volume
  • 14:42 – Spectre’s demographic on Facebook was mostly females from the age group of 35 – 44, while on Twitter it was mostly males within the age group of 17 – 19


Marc Maley (1)
CEO, FUEL Intelligence